This pitch design board was created for the series It: Welcome to Derry. I constructed a dimensional model of Derry town using layered cardboard construction to achieve a three-dimensional effect, capturing the distinctive 1960s aesthetic. The board narrates the story visually by transitioning from a bright, happy, and seemingly innocent townscape to a progressively dreary and blood-soaked horror environment. This transformation effectively reveals the hidden darkness and terrifying secrets lurking beneath Derry's surface, emphasizing the narrative's core theme of fear concealed behind normalcy.