Abstract
This is a project I made for Public Service Announcement (PSA) purpose. The non-profit organization I selected is Vegan Outreach, an organization working to end violence towards animals. In this work, I use 60-second video to transfer their purpose and bring out their call to action.

Motion
I took advantage of the shapes of the text to resonate with the meaning of them. For example the clips below, the “text animals” and the “tooth morphing”. When I play with kinetic typography, I like to connect the meaning or shapes of words with motion ideas because I think this the most interesting way to explore the beauty of kinetic typography.


#Kinetic Typography #2D Motion